Campain tracking with Daphne.dx
How successful has your advertising campaign been? Would you like to have prompt insights direct to your desk with online access to the in-depth analysis including external benchmark comparisons?
GfK Daphne.dx gives detailed insight in the effects of a campaign: what is working and what is not. The impact of advertising copy, brand and media on campaign effectiveness is determined. GfK Daphne advises how campaign results can be improved.
Experience shows that timely and adequate adjustment of campaigns improves ROI on average by 10% - 30%!
GfK Daphne.dx takes the complexity out of marketing communication and shows the results in terms of the effectiveness and efficiency of ads, media and media pressure.
GfK Daphne.dx is your intelligent assistant: Online survey data results on the complete media mix you used for your campaign delivered in a sharp dashboard format within 48 hours.
Key Insights
- Insight in what is working and what is not
- Insight in right media mix, media pressure and wear out
- Insight in optimal contact frequency
- Insight in working of advertising copy
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Mgr. Rastislav Kočan