The latest News

GfK achieved sales increase of 6.2% in 2011 based on preliminary figures

In financial year 2011, the GfK Group achieved an increase in sales and income. Based on the preliminary figures, sales were up by 6.2% to around EUR 1,374 million in financial year 2011. Adjusted operating income rose 1.8% to approximately EUR 188 million, with a margin of 13.7%. more >>

Mixed results within Technical Consumer Goods market

December 15, 2011 - The overall market for Technical Consumer Goods in Western Europe recorded a sales volume of EUR 44.4 billion in the third quarter of 2011. This is a decrease of 4.1% compared to last year’s figures. The individual countries are developing very differently. These are the findings of GfK TEMAX® Western Europe. more >>

GfK wins new media research contracts in Central and Eastern Europe

December 07, 2011 - GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia. more >>

Matthias Hartmann is CEO of GfK

December 01, 2011 - Matthias Hartmann (45) is today assuming responsibility for GfK as the new CEO, succeeding Professor Dr. Klaus L. Wübbenhorst. New CEO, who has been appointed for a term of three years, is now responsible for the corporate and IT strategies of the GfK Group, the internal audit, marketing sciences, corporate communications and marketing, strategic succession management and personnel development. more >>

 
As of January 2012 GfK Czech and GfK Slovakia will unify their management under Martin Mravec

November 17, 2011 - In line with Own the Future, the new global strategy of GfK that places emphasis on the strategic development of key regions, GfK Czech and GfK Slovakia are joining forces and as of 1st January 2012, both companies will operate under a single management team led by Managing Director Ing. Martin Mravec, Ph.D. more >>

One in three online shoppers in the CEE region, owns a smartphone

October 27, 2011 - 14.2 percent of mobile phone owners in the CEE region have a smartphone. Looking at specific countries, the largest share of consumers who own -one of these high-end mobile devices can be found in Slovenia, Turkey and Lithuania, whilst Slovakia, Ukraine and Romania bring up the rear of the league chart. more >>

GfK Slovakia is introducing an essential innovation in the monitoring of FMCG and fresh groceries

October 13, 2011 - As of January 2012, GfK Consumer Tracking is introducing the new In Home Scanning method that collects data on household purchases by means of barcode scanners. These scanners will be allocated to 1500 Slovak and 2000 Czech households grouped in the GfK household panel and will thus substitute the existing data collection method in the form of the manual filling-in of shopping diaries.  more >>

Watch the VIDEO about In Home Scanning

 

Mobile internet – driver for mobile

October 04, 2011 - The mobile communications market has been experiencing a global upswing. Smartphones, in particular, are appealing to even more consumers. This year, it is anticipated that around 400 million smartphones will be sold around the world.  These are the latest GfK Retail and Technology. more >>