Press Releases
GfK achieved sales increase of 6.2% in 2011 based on preliminary figures
January 31, 2012 - In financial year 2011, the GfK Group achieved an increase in sales and income. Based on the preliminary figures, sales were up by 6.2% to around EUR 1,374 million in financial year 2011. Adjusted operating income rose 1.8% to approximately EUR 188 million, with a margin of 13.7%.
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Mixed results within Technical Consumer Goods market
December 15, 2011 - The overall market for Technical Consumer Goods in Western Europe recorded a sales volume of EUR 44.4 billion in the third quarter of 2011. This is a decrease of 4.1% compared to last year’s figures. The individual countries are developing very differently. These are the findings of GfK TEMAX® Western Europe.
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GfK wins new media research contracts in Central and Eastern Europe
December 07, 2011 - GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia.
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Matthias Hartmann is CEO of GfK
December 01, 2011 - Matthias Hartmann (45) is today assuming responsibility for GfK as the new CEO, succeeding Professor Dr. Klaus L. Wübbenhorst. New CEO, who has been appointed for a term of three years, is now responsible for the corporate and IT strategies of the GfK Group, the internal audit, marketing sciences, corporate communications and marketing, strategic succession management and personnel development.
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As of January 2012 GfK Czech and GfK Slovakia will unify their management under Martin Mravec
November 17, 2011 - In line with Own the Future, the new global strategy of GfK that places emphasis on the strategic development of key regions, GfK Czech and GfK Slovakia are joining forces and as of 1st January 2012, both companies will operate under a single management team led by Managing Director Ing. Martin Mravec, Ph.D.
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One in three online shoppers in the CEE region, owns a smartphone
October 27, 2011 - 14.2 percent of mobile phone owners in the CEE region have a smartphone. Looking at specific countries, the largest share of consumers who own -one of these high-end mobile devices can be found in Slovenia, Turkey and Lithuania, whilst Slovakia, Ukraine and Romania bring up the rear of the league chart. Accessing the Internet from one’s own handset is a trend that goes hand in hand with the expansion of smartphones. This progressive group of consumers is also very appealing for retailers because smartphone owners account for 31 percent of the CEE online-shopping population. These are some of the findings of the CEE Telco Industry Report 2011, an international study conducted in 15 CEE countries on a sample comprising more than 15,000 respondents.
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GfK Slovakia is introducing an essential innovation in the monitoring of FMCG and fresh groceries
October 13, 2011 - As of January 2012, GfK Consumer Tracking is introducing the new In Home Scanning method that collects data on household purchases by means of barcode scanners. These scanners will be allocated to 1500 Slovak and 2000 Czech households grouped in the GfK household panel and will thus substitute the existing data collection method in the form of the manual filling-in of shopping diaries. This investment will bring our markets state-of-the-art technology and a number of benefits. The key expected benefits include: extending the portfolio of monitored FMCG categories including the fresh groceries segment, better coverage and quicker data collection combined with the highest quality.
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Mobile internet – driver for mobile
October 04, 2011 - The mobile communications market has been experiencing a global upswing. Smartphones, in particular, are appealing to even more consumers. This year, it is anticipated that around 400 million smartphones will be sold around the world. Above all, in Western industrialized nations, this boom is occurring at the expense of feature phones, which do not offer the diverse range of smartphone functions. These are the latest GfK Retail and Technology.
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Small domestic appliances on upward trend in Europe
September 09, 2011 - The European market for small domestic appliances (SDA) has continued to stay on the growth path in the first six months of the year. While Western European markets recorded a sales increase of 5% in comparison to the previous year, Eastern European countries registered a staggering increase of 25%. For Europe as a whole, this equates to growth of 8%. These are GfK Retail and Technology findings prepared for IFA 2011, which is taking place in Berlin.
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Major domestic appliances: growth trend
September 09, 2011 - The pleasing trend for major domestic appliances has continued in the first half of 2011. In Europe, particularly Eastern Europe, markets are once again showing very positive rates of growth. In Africa and the Middle East, demand is steadily increasing and Asian countries still have a large share in global developments. North America, on the other hand, has declining tendencies due to the difficult economic situation, whereas South America has still been able to increase sales revenue. These are GfK Retail and Technology findings prepared for IFA 2011, which is taking place in Berlin.
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Agáta Jankovská